Paid Ads
Google and Instagram ads managed for you, in ad accounts you own. Search ads first to catch people ready to buy, then Meta to stay top of mind.
Google Ads and Meta ads management, in accounts you own
Most agencies run your ads inside their own accounts and bill the spend through them, so when you leave, the data and the history leave with them. We do it the other way: the Google and Meta ad accounts are yours, you pay the ad spend straight to Google and Meta, and we charge a flat fee to manage them. We start with Google search ads, because those people are already looking for what you do, then use Instagram and Facebook ads with your own reels to reach people nearby and bring back the ones who haven't called yet.
What's included
Your accounts, your data
We set up (or clean up) Google Ads and Meta ad accounts in your business's name. The history, audiences and results stay with you, with or without us.
Google search campaigns
Ads on the searches that mean someone needs you now, like “emergency plumber near me”, with keywords, negative keywords and copy written for your city, plus Local Services Ads where your industry qualifies.
Instagram & Facebook ads
Meta campaigns that put your best reels in front of people nearby and retarget the ones who visited your site but didn't call.
Call & conversion tracking
Calls, forms and bookings tracked from day one, so every decision is based on customers, not clicks.
Ad copy & creative
Headlines and copy written for each service and city, with creative from your Content Engine reels or your own photos and videos.
Weekly optimization, monthly report
Every week we cut what's wasting money and push what's working. Every month you get a plain-language report: spend, calls, leads and cost per customer.
Pricing
We run Google and Instagram ads in accounts you own; you pay the ad spend directly to Google and Meta, and we charge a flat management fee. For businesses ready to buy calls now while SEO and content build. In the first 30 days we set up the accounts and call tracking and launch the first campaigns. Every plan includes a new website or a redesign of your current one, hosting with us and basic on-page SEO, so your marketing never points at a weak site. Cancel anytime. Everything we build stays yours.
Ad spend is always yours, paid directly to Google and Meta from your own accounts. One-time setup $497, waived with a bundle.
Google Business Profile
For local service businesses that want calls from Google without a big ad budget.
We set up and run Local Services Ads and promote your Business Profile. You pay Google per lead, with no minimum.
You give us access to your Google account once.
What's included
- New website or redesign, hosting and basic on-page SEO included
- Local Services Ads, set up and run by us
- Business Profile promotions
- You pay Google per lead, no minimum
- Monthly report
- Your accounts, your data, you see every dollar
No minimum ad spend.
Google Ads
For businesses whose customers search Google when they need them.
We build and run search campaigns for the services and areas that make you money. Every week we cut wasted spend and push what brings calls.
You give us access to your Google account once.
What's included
- New website or redesign, hosting and basic on-page SEO included
- Search campaigns for your services and areas
- Call and form tracking
- Weekly optimization
- Monthly report
- Your accounts, your data, you see every dollar
$1,000/month minimum ad spend, paid by you to Google.
Instagram Ads
For businesses that sell with visuals and want to reach locals before they search.
We run Instagram and Facebook campaigns aimed at people in your area. Your reels or photos become the ads, and we test which ones bring leads.
You give us access to your Meta account once.
What's included
- New website or redesign, hosting and basic on-page SEO included
- Instagram + Facebook campaigns for your area
- Creative testing
- Weekly optimization
- Monthly report
- Your accounts, your data, you see every dollar
$1,000/month minimum ad spend, paid by you to Meta.
Google + Instagram Ads
For businesses ready to catch buyers on Google and stay in front of them on Instagram.
We run both channels as one plan, so people who searched for you see you again on Instagram. One strategy and one monthly report cover both.
You give us access to your Google and Meta accounts once.
What's included
- New website or redesign, hosting and basic on-page SEO included
- Everything in Google Ads and Instagram Ads
- Retargeting across both channels
- One combined monthly report
- Your accounts, your data, you see every dollar
$2,000/month minimum ad spend across both. Saves $197 compared with buying both separately.
The terms, in plain words
- Month to month. SEO is the one exception: it takes 90 days to show, so that is the only minimum we have.
- Pay for a year up front and you get two months free.
- Ad spend is always yours, paid directly to Google and Meta. Our fee covers the management.
- You own the website, the rankings, the content library, the ad accounts and the email list.
- Already a client? You keep your current price for six months.
How it works
- 01
Account & tracking setup
We set up or audit your Google and Meta ad accounts in your name and install call and conversion tracking.
- 02
Google search campaigns
We launch on the searches with buying intent in your area, on a budget you set.
- 03
Instagram & Meta ads with your reels
We add Meta campaigns using your reels to build awareness nearby and retarget people who already know you.
- 04
Weekly optimization & monthly report
We tune bids, keywords, audiences and ads every week, and report the results every month in plain language.
Who it's for
Local and service businesses that want customers this month, not someday: contractors, home services, dentists, clinics, med spas, law firms, gyms and real estate. If people search Google for what you do, pay-per-click ads are the fastest way to be the first name they see, and they work even better alongside SEO and the Content Engine.
Questions about PPC for local businesses
What do I pay for ads?
Two separate things. The ad spend goes from your card straight to Google and Meta, in your own accounts, so you always see where every dollar went. Our management is a flat fee, not a percentage of your spend, so we never earn more just because you spent more. On the call we'll recommend a starting budget for your market.
Who owns the ad accounts?
You do. The Google Ads and Meta ad accounts are in your business's name, and we work in them with access you grant. If you ever leave, you keep the accounts, the campaigns, the audiences and all the data.
How fast do ads bring customers?
Google search ads can bring calls within days of launch, because they show up when people are already searching. The first 4–6 weeks are about learning: we cut wasted spend and double down on what turns into customers, so results usually improve, and get cheaper, month over month.
Why Google first and Instagram second?
Someone searching “dentist near me” needs one today, and Google catches that demand. Instagram and Facebook are better at making people nearby know and remember you, and at bringing back visitors who didn't call. We start where the return is fastest, then add Meta to grow it.
Do I need the Content Engine to run Instagram ads?
No, but it helps a lot. Reels of you talking about your work make the best Meta ads for a local business, and the Content Engine gives us fresh ones every week. Without it, we use your own photos and videos.
Works best with
Explore our other services
Ready to be the first name people see?
Book a free strategy session: we'll look at what your customers search for, what your competitors are running, and how a campaign in your own accounts would work.