Custom SEO
Search engine optimization built around your business, your city, and your customers — not a generic checklist. We make your website the one Google trusts when people nearby search for what you do.
SEO built for your business, not a template
Most agencies run the same SEO checklist on every site. We don't. We study how your customers actually search, what your competitors rank for, and what your website is missing — then build a plan that is yours alone. Every plan comes with a guaranteed minimum of articles every month, each targeting one search your customers type and published on your site, which you own.
What's included
Custom strategy
A plan written for your market, your services, and the searches that bring paying customers — reviewed every month as results come in.
Technical & on-page SEO
Speed, mobile experience, structure, metadata, internal links and schema — the foundations Google reads before it ranks you.
Local SEO & Google Business Profile
Optimized profile, categories, photos, posts and review flow so you show up in the map pack when neighbors search.
Articles and new pages
2, 4 or 8 Google-ranking articles a month by plan, plus new service and location pages. Each one targets one search your customers type, and you see the list before we write.
Authority building
Citations, directories and relevant links that make your business the trusted answer in your niche.
Transparent reporting
A monthly report in plain language: rankings, traffic, calls and leads — and what we're doing next.
Pricing
Custom SEO gets your business found on Google Search and Maps when people in your city look for what you do, with a guaranteed minimum of articles every month. Each article targets one search your customers type; you see the list before we write, and it is published on your site, which you own. Every plan includes a new website or a redesign of your current one, hosting with us and basic on-page SEO, so your marketing never points at a weak site. SEO takes about 90 days to show, so we ask for 90 days to start; after that it is month to month. Cancel anytime. Everything we build stays yours.
90-day minimum, then month to month. One-time setup $497, waived with any website plan or bundle.
Local
For single-location businesses that want to show up on Google Maps in their city.
Each month we write two articles, each targeting one search your customers type, and publish them on your site, which you own. Every quarter we add one new service or location page.
You approve articles by email; we publish after 48 hours if we don't hear back.
What's included
- New website or redesign, hosting and basic on-page SEO included
- 2 Google-ranking articles a month
- 1 new service or location page a quarter
- Google Business Profile optimization
- Local directory listings (citations)
- Monthly report
Growth
For businesses in competitive markets, or with a second location.
Four articles and one new service or location page every month, each targeting one search your customers type. We also earn links from other sites and fix the technical issues that hold your site back.
You approve articles by email; we publish after 48 hours if we don't hear back.
What's included
- New website or redesign, hosting and basic on-page SEO included
- Everything in Local
- 4 Google-ranking articles a month
- 1 new service or location page a month
- Link building and technical fixes
- Up to 2 locations
Dominate
For multi-location businesses that want to show up on Google in every city they serve.
Eight articles and two new service or location pages every month, spread across your locations. We build links aggressively and test your pages so more visitors call.
You approve articles by email for every location; we publish after 48 hours if we don't hear back.
What's included
- New website or redesign, hosting and basic on-page SEO included
- Everything in Growth, for every location
- 8 Google-ranking articles a month
- 2 new service or location pages a month
- Aggressive link building
- Conversion optimization: page tests so more visitors call
The terms, in plain words
- Month to month. SEO is the one exception: it takes 90 days to show, so that is the only minimum we have.
- Pay for a year up front and you get two months free.
- Ad spend is always yours, paid directly to Google and Meta. Our fee covers the management.
- You own the website, the rankings, the content library, the ad accounts and the email list.
- Already a client? You keep your current price for six months.
How it works
- 01
Audit
We analyze your site, your competitors and your market to find exactly where the opportunities are.
- 02
Plan
You get a custom roadmap: which pages, which keywords, which fixes, in what order.
- 03
Build
We fix the technical issues, optimize every page and publish the content your customers are searching for.
- 04
Grow
Rankings, traffic and leads are tracked monthly, and the plan adapts as your business grows.
Who it's for
Local and service businesses that want a steady stream of customers from Google — contractors, clinics, salons, gyms, law firms, restaurants, real estate and any company whose customers search before they call.
Questions about custom SEO
How is custom SEO different from regular SEO?
Generic SEO applies the same checklist to every website. Custom SEO starts with your business: your services, your city, your competitors and the exact searches your customers make. Every page, keyword and fix is chosen for you, which is why it outperforms templates.
How long until I see results?
SEO takes about 90 days to show. Technical fixes and Google Business Profile changes come first, and every month adds new articles and pages to your site that keep working without paying per click.
Do I need to keep paying for ads?
No. SEO builds an asset you own. Many clients reduce ad spend as organic leads grow, and the two work well together while rankings build.
Do you write the content?
Yes. We research, write and publish the service pages, location pages and articles your plan calls for, in your brand's voice. You see the list before we write and approve each article by email; if we don't hear back within 48 hours, we publish.
What do I get each month?
A plain-language report with rankings, traffic, calls and leads, plus what we did and what's next — and a real person to talk to about it.
Works best with
Explore our other services
Ready to be the business Google recommends?
Book a free strategy session: we'll show you exactly where your website stands and what a custom plan would change.